For a pitch developed for Leonardo, the campaign revolves around the concept of Knowledge, introduced by the claim “The Power of Knowledge.”

Knowledge becomes the starting point: of technologies, possibilities, and the people behind them.

The visual system is built on a clean and essential grid, designed to organise complex messages in a clear, editorial way. Graphic blocks structure the narrative and allow the campaign to adapt consistently across different formats, from print to digital.

I led with CABINAA the art direction of the project and developed the graphic design.