For Milan Fashion Week 2023, we transformed the presentation of Barrow’s FW23/24 collection into an immersive experience.

Inspired by the brand’s identity, irreverent, playful, larger than life, and we translated it into space.
A vibrant environment where pattern, color, and surfaces interact, enveloping the visitor.

The logo comes to life and spreads across the entire set design.
Within two rooms, identity becomes experience.

In one, it turns into an immersive mapping celebrating the collaboration between Barrow and Adidas.
In the other, it evolves into a pattern generated through the segmentation and recomposition of the logo, accompanied by an interactive aquarium where the brand’s symbol floats and responds to the movements of visitors.

I led the creative direction of the project and developed the pattern for the agency CABINAA.